Gypsy Creams

Woman’s Realm Archive

Sweet-Eatin’ Kelloggs

Woman's Realm / 15 July 1961

Nope, not an April Fool, but a reminder of how times have changed!

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Double Prom

Woman's Realm / 15 July 1961

A lovely example of a double-page spread advert, which crop up occasionally in my collection, presumably because they must have been considerably more expensive than a one-page advert. This looks like a new product launch for the home perming application Prom, and we’ve seen later adverts on this site promoting the ‘Pink Rose’ and ‘White Rose’ variants. At least they pretend they like their customers in this one…

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Tango

Woman's Realm / 15 July 1961

I can’t say that this copy scans particularly well, but then I was lucky enough to live through the Tango adverts of the 1990s, so I’m spoilt.

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From No-one to a Someone

Woman's Realm / 15 July 1961

The ‘Woman of many parts’ letter on here nearly broke my heart. What sort of messages must this woman have got from society to believe that she was a ‘no-one’ when she was a unmarried only child?

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Good old widthways expansion!

Woman's Realm / 31st March 1967

Judging from this ad, contemporary Tampax must have formed channels that menses could leak out of. If anyone can confirm, I’d be grateful! Lil-Lets still talk about width-ways expansion, and they’ve been a lot more explicit about comparing the Lil-Let to Tampax products for, ooh, at least the last 25 years, as I remember this ‘dip test’ from my adolesence. I could go on, but I’m aware that some of my audience are already feeling a bit queasy. Incidentally, boys, menses is NOT blue.

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Ewbank aren’t daft!

Woman's Realm / 18th March 1967

The humble carpet sweeper! I think my nan had one of these, but I’m not sure if it was a precursor to her vacuum cleaner, or in addition to it. Carpet sweepers pre-date vacuum cleaners, but there’s always been a small market for them, especially in the catering and hospitality industries, due to their ease of use and the fact that they’re a lot quieter than vacuum cleaners. You’ll be no doubt pleased to know that Ewbank are still going, and have been revitalised in recent years, diversifying into steam cleaners and cleaners to deal with allergies to such things as dust mites. There’s also an environmental argument in favour of them, given that the simpler models don’t use electricity. If I had carpets downstairs, I’d be tempted…

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The real thing…

Woman's Realm / 31st March 1967

I don’t know what grass these copywriters were used to, but I’m pretty sure the grass I see around my way isn’t that particular shade of green. Perhaps this is an early clubbing wear prototype. *puts on her old Altern-8 tape*

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Energen

Woman's Realm / 11th March 1967

Starch has been accused of causing weight gain for many years, but there’s not any conclusive evidence for this. As this NHS article says, it’s more likely to be portion sizes that make the difference. The problem with the approach of this ad is the short-termist nature of it, because woman cannot live on Energen alone! My auntie is a perfect case study of someone who periodically dieted by eating virtually nothing but Ryvita (Energen under a different name, really), and then put the weight she lost back on when she came off the diet, because she hadn’t changed the eating habits which put the weight on in the first place. As for the husband who magically loves his wife again because she’s lost a few pounds? Yeah, same old, same old…

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Signal

Woman's Realm / 31st March 1967

Books and toothpaste? An interesting combination, but actually not a bad offer! Just don’t let Junior get his hands on Casino Royale…

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Golden Babe

Woman's Realm / 11th March 1967

Well, lookee here. Is this an ad from one of the first disposable nappy brands in the UK? I don’t know about your mum, but mine put traditional terry nappies on me. I’ve probably said this before, but the prospect of my mum boiling nappies was what made my dad put his foot down and demand that they bought a washing machine. Bizarrely, my mum was quite prepared to go through the sort of drudgery that her poor mother had to! Also: a knitted cover?! I think we can work out why disposables didn’t have those for very long!

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