Woman's Realm / 15 July 1961
It’s interesting that you see an advert for a non-branded foodstuff such as milk in this era without seeing a Marketing Board endorsing it, but I suspect the Milk Marketing Board was responsible for this piece of emotional blackmail.
Tags: emotional blackmail, food, milk, Milk Marketing Board, motherhood, social history
Woman's Weekly / 4th April 1969
Wow. A whole pint of milk? A day? Woe betide anyone who was lactose intolerant, but perhaps that didn’t exist back then. Check out the ‘4d’ on the bottle: I wonder how much money it took to change all the bottles when we went decimal?
Tags: food, milk, Milk Marketing Board
Woman's Own / 20th June 1969
Milk is only really advertised at children nowadays, so it’s odd to think that women in 1969 needed the health benefits of milk explained to them. This ad appealed to me because of the a) the rather nice picture of a contemporary telephone exchange and b) the novel idea that a glass of milk and an apple makes an acceptable lunch. Not for me, it doesn’t…
Tags: blatant sexism, diets, dodgy advice, food, health, Milk Marketing Board, retail, social history