Gypsy Creams

“dodgy advice” Tag

Why Do People Hurt Each Other So?

Woman / 25 December 1965

Aha! A problem page! Although Evelyn Home was compassionate by the standards of the famous Mary Marryat, the advice here is both bad by its own standards, and, understandably, compromised by her inability to discuss homosexuality frankly, which wouldn’t be legalised between men for a further two years.

Although I can understand her urging to the writer of the featured letter to ‘forget’ her friend (a sexless affair, it seems), there was really nothing stopping him getting in touch to tell her what was happening, apart from, I suspect, a childish inability to deal with both his and her emotions. But of course, there wouldn’t have been the counselling services to help her deal with her understandable sadness, and so Evelyn could do nothing but urge her to push her feelings away, leading this poor woman to run the risk of becoming divorced from them entirely. What a sad situation.

Evelyn does redeem herself when advising a woman failing to cope with the idea of having a son-in-law with a different skin colour to her, and giving a woman who has developed a crush outside marriage permission to recognise her own sexuality. However, there’s an awful lot of avoidance here, and I recognise this attitude in older members of my family. I’m relieved that we can be franker about sex and more open to recommend talking about problems nowadays.

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Ugly Duckling

Woman / 25 December 1965

Now don’t get the wrong idea. I’m not against makeovers per se, and I’m a great believer in enhancing your best features, but *honestly*, this poor young woman.

Obviously, with this being the 1960s, the ability of this woman to get ‘boys’ to notice her is all-important, and naturally, poor Paulene had to ‘admit’ that her eyebrows were bushy (gasp!), leading Woman to advise her on a plucking method that would give her the least unnecessary pain. We’re also taken through a make-up routine to bring out her ‘latent prettiness’, which raises an interesting question; what does that actually *look* like?

The new hairstyle is quite something, too; a perfectly reasonable bob is turned into something more suited to a member of the Household Cavalry. In fact, I’m reminded of the makeover that poor Kate Middleton was subjected to when she became the Duchess of Cambridge. Still, now she’s getting admiring leers from her male co-workers, she’ll soon be able to bury any ambitions she might have had and get married. Thanks, Woman!

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Sweet-Eatin’ Kelloggs

Woman's Realm / 15 July 1961

Nope, not an April Fool, but a reminder of how times have changed!

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Capstan

Men Only / July 1950

Always nice to see one of the adverts which inspired this Viz parody many years later.

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Churchmans

Men Only / July 1950

Now, these ads really WERE written by drunkards, weren’t they? “Cheer up!” and “THIS IS THE GIN” indeed.

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Oh-oh!

Men Only / September 1951

I presume the woman embarrassing this young man is his wife, and that we have an early dandruff remedy being marketed here. After the many adverts humiliating women that I’ve seen for this site, it’s interesting to see an advert doing the same to a man.

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Dubonnet

Men Only / September 1951

Dubonnet is a famous French apertif, and, as the Dubonnet Wikipedia entry tells us, most certainly has alcohol present, so the tagline is a massive fib. You may not *think* you’re drinking something strong, but a fortified wine with an ABV of 15% isn’t to be treated lightly, even if you do drink it with a mixer. Dubonnet is a drink very much of this era, as this BBC News article explains. I’m in my mid-30s, and I’d certainly never heard of it. I’ve noticed that there seems to be a general admiration towards France from Brits in the 1950s, which I’d attributed to the British middle & upper classes going to France on their holidays, which the BBC article appears to support, and which would explain the prominent use of French in this advert.

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Sno-Mist

Men Only / July 1950

Well, it’s not quite as awful as this corker from Amplex, but how fascinating to see men’s grooming as closely scrutinised as women’s, so early on in the development of deodorant. Naturally, the approach is to appeal to men’s ambition, rather than whether their very existence is causing offence to others, but the message is clear; high-ranking men might sweat the same as a spot welder, but they’re not allowed to show it.

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Lubrication on your mind?

Men Only / September 1951

There’s no answer to that, really.

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A Man in Your Position

Men Only / September 1951

Sitting up straight is not mere vanity, it’s true. I’m not convinced that a humble belt would help all that much, though.

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