Hm. If you really do have this problem, it wouldn't be Super Wate-On that I'd recommend: it would be getting a nicer set of friends.

I am literally stunned by this article. Woe betide that a couple might be able to share their problems, but no, women must provide a well-balanced diet AND be smiling all the time, otherwise Diddums might get a heart murmur. I notice she doesn't mention the drinking and smoking that has given many men of that generation a premature end...

I'm not used to make-up ads looking this interesting. Most companies nowadays just go for dead-eyed celebs looking into the camera, but I rather like this model!

This is interesting, as crisp manufacturers have moved away from trying to sell us the product as a cookery aid. Certainly, I don't see the appeal of them as casserole toppings, or as part of pastry, but if anyone has discovered a new taste sensation this way, let me know!
The more familiar image for modern audiences, of course, is the crisp as something to put in dips, although I think crisps as a base for canapes probably died a quick death. The emphasis for ads in the '60s seems to have been to introduce crisps to new audiences through different ways of eating them, whilst nowadays, because of the firmly entrenched role they have in the British palate, the emphasis has been on crisp manufacturers seeking to minimise their responsibility by making the product 'healthier'. It makes the 60s look like a more innocent time...

Great ad: shame that it's for suet. If you don't know what suet is, here's the Wikipedia entry. Blegh. Also, I have NEVER heard of 'hard sauce', and was fascinated by the 'Robin Hood Roll' being called 'Quorn Roll' when Quorn is now a well-known meat substitute.

It may have been designed by Lord Snowdon, but there's a good reason why you can't get the Chairmobile today: it quite clearly doesn't work. Granny may think it a terrific wheeze to go to the shops in her armchair, but heaven help her when she finds the first uneven pavement on the way.

'Rich, heavy syrup' is looked down upon nowadays for health reasons, but it certainly makes the contents look good. NOM.

Ah, so much to love here. The holidays priced in guineas, the reference to 'Free Lance' packages (who's Lance?) and the crushing realisation that I no longer qualify for 'the younger set'.

Yes, an electronic pencil. Not an electric pencil, like you thought. Electrolysis is still used to remove hair, but it's generally advised nowadays to consult a trained professional, rather than muck about with electric shock equipment at home. What I want to know is: what do wristbands have to do with the whole thing?

Kellogg's have suggested recipes to consumers of Rice Krispies for years, but this is the first example of activities I've seen them suggest without using the famous cereal. The recipe suggestions continue up to the present day on their website, but it's a shame they've turned Snap, Crackle and Pop into such annoying twats on the US version.

A triumph? More like a bloody miracle...

MORE housewives and booze? It's truly remarkable how many ads there were in the 1960s suggesting some form of alcohol to presumably blot out the frustration and boredom of being a kept woman. Does anyone else have the mental image of housewives across Britain floating on a cloud of inebriation whilst unloading the twin tub, or necking it from the bottle before sitting down with their boring husband for dinner?

THIS ADVERTISEMENT IS ISSUED BY THE CHEESE BUREAU TO MAKE YOU THINK. I can only surmise that cheese sales were in crisis in 1969, given the desperate tone of this ad copy.

Just because I think this is rather a cute advert, and because I want ALL of that ice-cream.