Gypsy Creams

Kleinerts

Woman's Realm / 15 July 1961

These appear to be ‘Pull-up’ pants for teenage girls, so I’m not all that surprised that they didn’t become popular. I suspect part of the failure might be the ‘fleecenap’ that’s meant to absorb menses, although I can’t say for sure how it measured up against other sanitary alternatives of the time. Another attempt was made a few years later in the shape of Nikini, but the failure of this product suggests that, amazingly, not all women are made to the same shape and size, and so they’re better off deciding for themselves exactly where their sanitary protection should sit. A secondary reason why this kind of product isn’t likely to be making a comeback is the loss of social stigma around tampons, and even the reputation of menstrual cups is changing from being too ‘hippy’, due to some canny advertising praising their ecologically-friendly credentials.

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1 Comment

mags on 4 August 2017 @ 7pm

Love the site. I think Kleinerts might have been a fitted pair of pants with a disposable sanitary pad insert. So the ‘fleecy lining’ was a ‘belt n braces’ approach to leaks. It was a kind of hybrid between the former huge cotton bolsters you safety pinned in your knockers, with a kind of weird suspender belt thing to add support (unspeakably hideous), and the later pads that stuck into your daily knickers, Dr White’s panty pads being the first. These had a major failing in that there was just a postage-stamp size patch of adhesive, at the front. Kleinerts would have been quite difficult to get hold of, with not many chemists holding stock. I recall getting very snotty treatment at my local chemist when I asked for Dr whites Panty Pads. Thankfully those days are over.


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