Gypsy Creams

The Obligatory Tampon Ad

Woman's Own / 20th June 1969

Well, I had to do the tampon ads, didn’t I? All discussions of sanitary products reminds me of my mother, who would have started mensurating in the mid-1950s, telling me that she used rags for the first few years, because her family could afford nothing else, and her joy at finally being able to afford a sanitary belt, a contraption that looked horrifying to my teenage self in the early 1990s. I never got on well with sanitary towels, so when the Tampax woman visited our school to explain the use of the product, I embraced them with open arms. Both my mother and my friend’s mother remained suspicious of tampons until their menopause, so it’s probable that these ads were fairly ground-breaking back in 1969.

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Jo on 20 September 2009 @ 2pm

Would you believe that in my Girl Guiding days a sanitary belt and towels with loops were kept in the first aid kit. That was in the early 90s! :O We found it both hilarious and slightly horrifying ;)

Tanya Jones on 20 September 2009 @ 3pm

*shudders* I remember being alarmed by the towels with loops in the supermarket. I wonder if anyone out there still uses them?

Beelzebub on 20 September 2009 @ 3pm

All women are compelled to wear white clothes when they’re on the blob, the tighter the better.

Tanya Jones on 20 September 2009 @ 4pm

Also: what’s she writing on the pad in the main picture?

Estelle on 20 September 2009 @ 8pm

I’m slightly unsettled by the implication that she is the tampon in the diving shots.

TheLeen on 23 September 2009 @ 8am

Active woman, facial expression nothing like pms, dressed in white and having a lot of energy, and being really fit, because the shame of her menstruation happens all internally, you’d never know.

Okay, tampax ads are exactly the same nowadays. And that is a bit scary, as it’s been 40-50 years.

geeky bloke on 29 September 2009 @ 9am

at least she gets to drive a 60’s MG Midget sports car !

Tanya Jones on 29 September 2009 @ 9am

That’s something you don’t see nowadays ;)

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