Woman's Own / 20th July 1969
Women are delicate little flowers, so thank goodness Phensic came along to help with ‘a woman’s headache’. This reminds me strongly of the headache advert scene set in Hell in the Young Ones‘ ‘Nasty’ episode: “She’s talking about periods.” The claims to soothe the nerves and to lift depression seems like a recipe for painkiller addition to me. Unsurprisingly, painkiller adverts don’t make such exaggerated claims any more!
Tags: adverts totally made of wrong, blatant sexism, dodgy advice, health, retail, social history
Tanya Jones on 20 September 2009 @ 1pm
Adverts wouldn’t get away with that nowadays, would they? But it’s interesting that we can’t seem to acknowledge that hormones can have a real effect on women’s behaviour without saying that we’re ‘at the mercy’ of them…
Beelzebub on 20 September 2009 @ 3pm
I remember the TV ad: “PHENSIC POWER!”
Sarah T on 20 September 2009 @ 1pm
Haha, I love the young ones ad ;)
And this one is great “A woman is at the mercy of her hormones” is just a great phrase ;)