Gypsy Creams
Dubonnet
Men Only / September 1951
Dubonnet is a famous French apertif, and, as the Dubonnet Wikipedia entry tells us, most certainly has alcohol present, so the tagline is a massive fib. You may not *think* you’re drinking something strong, but a fortified wine with an ABV of 15% isn’t to be treated lightly, even if you do drink it with a mixer. Dubonnet is a drink very much of this era, as this BBC News article explains. I’m in my mid-30s, and I’d certainly never heard of it. I’ve noticed that there seems to be a general admiration towards France from Brits in the 1950s, which I’d attributed to the British middle & upper classes going to France on their holidays, which the BBC article appears to support, and which would explain the prominent use of French in this advert.
Tags: dodgy advice, retail, social history
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