Gypsy Creams

Good old widthways expansion!

Woman's Realm / 31st March 1967

Judging from this ad, contemporary Tampax must have formed channels that menses could leak out of. If anyone can confirm, I’d be grateful! Lil-Lets still talk about width-ways expansion, and they’ve been a lot more explicit about comparing the Lil-Let to Tampax products for, ooh, at least the last 25 years, as I remember this ‘dip test’ from my adolesence. I could go on, but I’m aware that some of my audience are already feeling a bit queasy. Incidentally, boys, menses is NOT blue.

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Jamie on 15 June 2011 @ 8pm

I see it remains an historical truth that all women, without fail, wear white dresses, skirts or trousers the moment they get their period.

Tanya Jones on 15 June 2011 @ 8pm

Oh yes! Every woman has her ‘period’ trousers. The sheer thrill of people possibly seeing our menses is a real turn-on…

Martin Fenton on 16 June 2011 @ 11pm

Charford Mill – a short distance from where I live – is now the site of South Bromsgrove High School. I had no idea that it formerly housed the Lillets factory. (Different building, mind – the current one having been put up within the last 6 years.)

David L on 17 June 2011 @ 10am

Weetabix is pretty absorbent, but in which direction I wonder? I say this knowing full well that the research has been done.

Tanya Jones on 18 June 2011 @ 10am

Weetabix is too crumbly: menstrual flow is unpredictable!

David L on 20 June 2011 @ 9am

It’s like the Apprentice! A non-toxic ingredient that would give weetabix more bind, hmm.

Photography on 28 August 2011 @ 8am

Ha Ha, love the ladies wedding dress, I have to say though, if you look back on adverts for stuff from the 50’s and 60’s about women it’s totally laughable, this is just another prime example!

Gill S. on 15 December 2011 @ 1pm

I always mused on the whole “blue dip test” thing as a kid, until I actually thought about it. It’s the only colour, realistically speaking, that they could choose. Obviously they can’t use red – heaven forbid that someone might be reminded of what they’re ACTUALLY talking about. Yellow would look a little too urine-like. Green just doesn’t bear thinking about, and purple’s just going a little too surreal.

Yes, they said. Blue it is.

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