The Food-Drink of the Night…
Woman's Weekly / 4th April 1969
Cor, advertisers really made you work back in the ’60s, didn’t they? Doing their work, specifically. Horlicks is still marketed as a bedtime drink, unlike Ovaltine, but audience participation seems to be less encouraged nowadays. Jocelyn seems like a nice girl, but I couldn’t care less whether she got her secretarial qualifications, to be honest. Also, check out the sleep chart, where ‘science’ is showing us what sleep is really like, and the reassurance that Horlicks isn’t a drug. Given some of the products on the market back then, I can see what they’re getting at…
Tags: dodgy advice, food, health, Horlicks, retail