Gypsy Creams
Ovaltine
Woman's Realm / 11th March 1967
Here’s another example of a drink being marketed very differently now than it was back then. Nowadays, Ovaltine is promoted as a comforting snoozy-bedtime drink, but here it seems to be shown as something more akin to Build-Up. Presumably they’re straight off to bed after she’s stopped worshipping at his feet for doing a few odd jobs around the place.
Tags: blatant sexism, food, retail, social history
4 Comments
Nick on 14 May 2010 @ 2pm
And after doing all that, he still manages to put on a shirt and tie before relaxing in the evening.
Tanya Jones on 14 May 2010 @ 8pm
Ah, a bygone era, isn’t it? Even David Cameron’s allowed himself to be pictured in casual clothing!
Jamie on 24 May 2010 @ 8pm
What goes around clearly comes around: Ovaltine the energy drink becomes Ovaltine the sleepy time drink.
Meanwhile, the 1950s sleepy time drink Milo has reappeared on the shelves as “the everyday energy drink”.
It’s still disgusting, only now it’s disgusting-like-Red-Bull rather than disgusting-like-cocoa.
Estelle on 13 May 2010 @ 9pm
*imagining husband’s face if I gave him a “reward” Ovaltine instead of a beer*