Energen
Woman's Realm / 11th March 1967
Starch has been accused of causing weight gain for many years, but there’s not any conclusive evidence for this. As this NHS article says, it’s more likely to be portion sizes that make the difference. The problem with the approach of this ad is the short-termist nature of it, because woman cannot live on Energen alone! My auntie is a perfect case study of someone who periodically dieted by eating virtually nothing but Ryvita (Energen under a different name, really), and then put the weight she lost back on when she came off the diet, because she hadn’t changed the eating habits which put the weight on in the first place. As for the husband who magically loves his wife again because she’s lost a few pounds? Yeah, same old, same old…
Tags: blatant sexism, diets, dodgy advice, Energen, retail