The Living Fire
Woman's Weekly / 2nd May 1969
Given that an industrial crisis in the coal industry was to hit the new Heath government only three years after this ad, the upbeat copy about ‘fuel costs so low they seem impossible’ seems grimly ironic, and doesn’t mention that the price must have been a result of government subsidy. Coal was to be the victim of the 1970s’ energy crisis, at least where Britain was concerned. The ‘Three-Day Week’ of early 1974 and the last gasp of the industry, the 1984-1985 miners’ strike, largely finished the domestic use of coal in the UK.