Gypsy Creams

Smiths Crisps

Woman and Home / 1st January 1962

This is interesting, as crisp manufacturers have moved away from trying to sell us the product as a cookery aid. Certainly, I don’t see the appeal of them as casserole toppings, or as part of pastry, but if anyone has discovered a new taste sensation this way, let me know!
The more familiar image for modern audiences, of course, is the crisp as something to put in dips, although I think crisps as a base for canapes probably died a quick death. The emphasis for ads in the ’60s seems to have been to introduce crisps to new audiences through different ways of eating them, whilst nowadays, because of the firmly entrenched role they have in the British palate, the emphasis has been on crisp manufacturers seeking to minimise their responsibility by making the product ‘healthier’. It makes the 60s look like a more innocent time…

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Martin Fenton on 1 March 2010 @ 11pm

What the hell…?

One of my earliest memories is of being violently sick after eating a crisp sandwich when I was about 3 or 4 years old. My Mum still eats them. I wonder whether that’s enough evidence to have her put away?

Tanya Jones on 2 March 2010 @ 6am

I’ve eaten some crap in my time, but the appeal of crisp sandwiches are still a mystery to me. For some reason, though, your mum eating them didn’t come as a surprise to me. What a woman.

Martin Fenton on 2 March 2010 @ 10am

Indeed, and if you’ll pardon the rape of your bandwidth in this manner, I refer the uninitiated to the great story of my mother’s unseemly behaviour in Amsterdam, thus:

TheLeen on 2 March 2010 @ 12pm

I used to eat crisps sandwiches when I was little; I was convinced I’d invented them, too.

Crisps are good for breading, although I never do it because I try to avoid both unneeded fat and salt, but it works really well on Schnitzel :p

Jules on 2 March 2010 @ 1pm

I like crisp sandwiches

3lbFlax on 2 March 2010 @ 3pm

Speaking of ‘crisps hot’, I was encouraged as a child to put crisps between the bars of my grandparents’ gas fire and eat them hot, often red hot. In this way a whole winter evening could be whiled away for no more than the cost of a packet of Walkers, burning my mouth and reading up on world records from the back of the pack.

I should clarify that the crisps were left between the bars for a few moments and then removed and eaten, nobody suggested I should eat them straight from the bars in a daring variant of apple-bobbing. Red hot crisps are very nice. It’s the next best thing to eating them straight out of the boiling fat.

Dave on 3 March 2010 @ 9am

I like crisp sandwiches too

Martin Fenton on 3 March 2010 @ 9am

As a child and young adult I loved setting fire to crisps with a lighter. I sometimes threw whole bags onto a friend’s coal fire to watch them go up. Since they reduced the fat content, they don’t sizzle like they used to.

Apart from Monster Munch. You can still get a steady, blue flame from one of those for a good five or six minutes. Please don’t ask me why I do this!

Anonymous on 3 March 2010 @ 11am

What’s up with the giant “IT IS” highlighted in “SmITh’s CrISps”?

Estelle on 3 March 2010 @ 9pm

Curious as to how they work out in a lemon meringue pie…?

Tanya Jones on 4 March 2010 @ 1pm

Try crisps in the pie, Estelle, and let me know! Maybe IT IS was some sort of marketing wheeze. And as for heating/burning crisps, I would have been told off for doing that when I was young!

Martin Fenton on 5 March 2010 @ 10am

You don’t think I had PERMISSION to start small fires as a child, do you?

Zagrebo on 12 March 2010 @ 7pm

I’m loving the old-fashioned “knobbly” ’60s pint glass in the “crisps in the pub” photo at the top. Apparently, they stopped using them because people kept hitting each other with them and instead moved onto the taller pint glasses with thinner glass we’re more used to now. Since Britain’s less-than-gentlemanly booze-users have taken to hitting each other with those as well some pubs are supposedly considering sticking to those horrible plastic things you get at festivals. T’is a shame.

Tanya Jones on 13 March 2010 @ 6am

Ahem. Makes you proud, doesn’t it? I think pubs ought to use toddler mugs, frankly.

Carolina on 1 July 2010 @ 1pm

I remember in the 80’s using a recipe that suggested using crushed crisps as a topping with melted cheese on the top of a chicken and mushroom bake…it was delicious…It’s brought back enough memories for me to make it again!

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