Woman's Weekly / 16th May 1969
Ooh my, I can’t imagine little boys’ bottoms featuring in print ads nowadays. A shame, because all that does is increase the perception that they ARE sexualised, when most people don’t react like that to children. I’m rather taken with this little chap, because he looks like my boyfriend did when he was small. Aww.
Tags: Germolene, health, household, kids
Helen on 9 December 2010 @ 7pm
It’s an odd double standard that you can’t show naked children anymore, but it’s still ok to show a mum kissing her baby’s naked arse to sell wet wipes.