4th February 2010 / Comments (8)

DRINK!

Woman and Home: 1st January 1962

MORE housewives and booze? It's truly remarkable how many ads there were in the 1960s suggesting some form of alcohol to presumably blot out the frustration and boredom of being a kept woman. Does anyone else have the mental image of housewives across Britain floating on a cloud of inebriation whilst unloading the twin tub, or necking it from the bottle before sitting down with their boring husband for dinner?

Comments


Two glasses a day keep the boredom away... and make you very very ill... This is shocking :P

By TheLeen
February 05, 2010 @ 12:14 pm / #

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Not as shocking as the tranquilizers that doctors used to prescribe to these women, immortalised in 'Mother's Little Helper', by the Rolling Stones...

By Tanya Jones
February 06, 2010 @ 3:02 pm / #

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Is your life making you miserable? Never mind have a few drinks and it'll all seem better!

By Jam Shambles
February 07, 2010 @ 1:27 am / #

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I know it has "wine" in its name, but this might not actually be an alcoholic beverage.

By David L
February 09, 2010 @ 11:21 am / #

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It might not be, no. However, I can't imagine the manufacturers of Sanatogen wine being able to get away with this sort of advertising nowadays, especially at 15% ABV!

By Tanya Jones
February 09, 2010 @ 7:11 pm / #

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Marvellous. That's what's rong with Broken Britain; not enough pissed women in charge of dinner.

By Niki
March 11, 2010 @ 1:42 pm / #

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"Your first glassful of Hall's wine renews your vitality."

So true. Go fix Mommy a drink, honey. *hic*

By Susannah
March 13, 2010 @ 12:24 am / #

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In the olden days various of these "tonic wines", including Hall's, also contained a significant amount of coca extract. They were all cut back to just boring old alcohol long before 1962, of course.

An article about various tonic wines:
http://www.pharmj.com/Editorial/20031220/christmas/cheer.html

The result of all these restrictions on what chemicals people are allowed to consume to make themselves feel happier has, of course, not actually been particularly salutary for the health of humanity in general. Ban coca wine, laudanum and weed, increase the consumption of plain ALCOHOLIC wine and tobacco. Net effect: Negative.

By Daniel Rutter
March 13, 2010 @ 12:24 pm / #

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