Gypsy Creams
DRINK!
Woman and Home / 1st January 1962
MORE housewives and booze? It’s truly remarkable how many ads there were in the 1960s suggesting some form of alcohol to presumably blot out the frustration and boredom of being a kept woman. Does anyone else have the mental image of housewives across Britain floating on a cloud of inebriation whilst unloading the twin tub, or necking it from the bottle before sitting down with their boring husband for dinner?
Tags: blatant sexism, dodgy advice, retail, social history, tonic
8 Comments
Tanya Jones on 6 February 2010 @ 2pm
Not as shocking as the tranquilizers that doctors used to prescribe to these women, immortalised in ‘Mother’s Little Helper’, by the Rolling Stones…
Jam Shambles on 7 February 2010 @ 12am
Is your life making you miserable? Never mind have a few drinks and it’ll all seem better!
David L on 9 February 2010 @ 10am
I know it has “wine” in its name, but this might not actually be an alcoholic beverage.
Tanya Jones on 9 February 2010 @ 6pm
It might not be, no. However, I can’t imagine the manufacturers of Sanatogen wine being able to get away with this sort of advertising nowadays, especially at 15% ABV!
Niki on 11 March 2010 @ 12pm
Marvellous. That’s what’s rong with Broken Britain; not enough pissed women in charge of dinner.
Susannah on 12 March 2010 @ 11pm
“Your first glassful of Hall’s wine renews your vitality.”
So true. Go fix Mommy a drink, honey. *hic*
Daniel Rutter on 13 March 2010 @ 11am
In the olden days various of these “tonic wines”, including Hall’s, also contained a significant amount of coca extract. They were all cut back to just boring old alcohol long before 1962, of course.
An article about various tonic wines:
http://www.pharmj.com/Editorial/20031220/christmas/cheer.html
The result of all these restrictions on what chemicals people are allowed to consume to make themselves feel happier has, of course, not actually been particularly salutary for the health of humanity in general. Ban coca wine, laudanum and weed, increase the consumption of plain ALCOHOLIC wine and tobacco. Net effect: Negative.
TheLeen on 5 February 2010 @ 11am
Two glasses a day keep the boredom away… and make you very very ill… This is shocking :P