Men Only / July 1950
No, I don’t know either. But the discount for ex- and serving forces members is very canny, given the time of the ad. Another thing I don’t understand is the shoe polish ad. Is it trying to sell to women by making them paranoid about their shoes, or support men judging women by their appearance, therefore getting an indirect sale? It’s all too complicated for this woman, frankly.
Tags: adverts totally made of wrong, dodgy advice, social history
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