1st June 2010 / 3 Comments
Woman's Realm /
6th October 1967
Apart from the comedy value in the copy here, this is an interesting change of approach from Sanatogen: empathetic rather than condemnatory, as in this ad from 10 years previously. It also gives the lie to the common complaint that children are more trouble than they used to be, because this isn’t how the advertising industry would talk about children nowadays. And yes, this is yet another excuse for women to get drunk, dressed up as a medicinal preparation. We’ve been here before.
Tags: blatant sexism, dodgy advice, motherhood, retail, Sanatogen
12th December 2009 / 5 Comments
Woman's Weekly /
2nd August 1957
Crikey, this is the advertising equivalent of shouting “GET ON WITH YOUR BLOODY WORK AND STOP MOANING!” in some poor woman’s face. Note that no-one’s casting doubt on whether the husband’s the same man she married, probably because, well, yes, he IS: because when he got married, all he did was swap his mum for his wife, with regular sex as an added extra. And if his wife wasn’t happy with that? Well, it must be HER fault…
Tags: adverts totally made of wrong, blatant sexism, dodgy advice, emotional blackmail, marriage, retail, Sanatogen