Miss Pears 1969
Woman's Weekly / 23rd May 1969
I imagine most people reading this will remember the Miss Pears competition, which promoted the Pears soap brand in the UK. There’s a newspaper article online suggesting that it ended in around 1997, in reaction to a change in demographic, but it’s a shame that the official Pears site doesn’t work properly in Firefox OR IE8 (seriously, Pears?), so I’ve got no idea what the official reason is!
Tags: blatant sexism, household, kids, Pears, retail