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“Martini” Tag

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Woman's Own / 20th March 1970

Oh dear. Oh dear, oh dear, oh dear. Of course, telling women that they’re not fully made up without a glass of booze in their hand is an approach that most drink companies would still like to employ, I’d wager. However, the alarming rise in drink-related injuries and illness amongst young women has forced them to add a reminder about drinking responsibly to their still-glamourous ads; a magnificent example, to my mind, of pissing into the wind. (Something young women may be at risk of doing after an excess of whatever’s being advertised.) The causes of excess drinking in a society are always deep-seated and complex, but it’s interesting that The Authorities only started to get really concerned about it when women got in on the act…

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