Kodak
Woman's Own / 4th April 1969
Horray for Super 8! Thanks to this instructive site, I can tell you that this was a Kodak Instamatic M12, the bottom of the Instamatic movie camera line, which took a Super 8 cartridge and had a single speed shutter. These cameras were an extension of the famous Instamatic photo camera range, which took 110 and 126 film, which I vaguely remember from my childhood, along with flashcubes. As the ad suggests, this was a reasonably-priced home-cine camera, which is probably a good indication of when home movie-making began to become a popular activity, rather than one confined to professionals or the rich. An interesting article about Super 8 can be found here, and BBC Two recently broadcast the fascinating Home Movie Roadshow.