Woman's Weekly / 13th June 1969
I’m sorry. Humphrey Lyttelton said it, not me. Anyway, I finally found the Neapolitan Gaiety version of this rather fabulous series of ads.
Tags: food, ice cream, kids, Lyons Maid
Woman's Weekly / 23rd May 1969
Yeah, I’ve done this before, but couldn’t resist the lovely image of a preggers woman stuffing her face with Pineapple Surprise.
Tags: food, ice cream, Lyons Maid, retail
Woman's Realm / 6th October 1967
I have to say, out of the many fab adverts I’ve found in the course of doing this site, the ice cream ones are probably my favourite. I adore the packaging, and the sight of all those artificial colourings and flavourings are so evocative of my childhood. Yum!
Tags: food, ice cream, kids, Lyons Maid, retail
Woman's Realm / 31st March 1967
Oh, this ice cream looks *great*. 3 big helpings for only 1/6, too! That’s only 7.5 new pence! *consults currency converter* Oh.
Woman's Own / 21st March 1969
I recall a documentary about the 1980s claiming that it was the era of ‘adult’ ice cream in the UK, what with Haagen Dazs bursting onto the scene with their racy adverts, but, as ever, this was to oversimplify the trend. The development of ‘complete sweets’ clearly inspired ice-cream manufacturers to ape more complex desserts, and so tap into the more demanding adult market. The organic movement of the ’70s may well have inspired the likes of Ben and Jerry’s, but it’s interesting that there’s still a large market for the descendants of the products featured here, for those of us with smaller budgets. After all, the mighty Viennetta‘s still in UK supermarkets…
Tags: ice cream, Lyons Maid, retail, social history
Woman's Own / 29th September 1967
Simply because I LOVE the design of both the advert and the product!
Tags: ice cream, Lyons Maid, retail, social history
Woman's Own / 20th June 1969
Of course, ice cream with various syrups and toppings are commonplace nowadays, but clearly it wasn’t until the late ’60s that ice cream ‘ripples’ became common. This advert, from Lyons Maid, now part of the Walls behemoth, adopts quite a patronising tone, but it’s tough not to sound like that when you’re instructing the nation’s housewives that they don’t need to add anything to the product. Although I don’t think a glace cherry is going to spoil this young boy’s Strawberry Ripple, I can see their point that old habits die hard, and what brightens up plain ice cream would crowd a ‘complete sweet’. I wonder when that name fell out of use? In any case, this does provide some amusing context to the activities of Sunshine Desserts in The Fall and Rise of Reginald Perrin, published some six years later.
Tags: blatant sexism, food, ice cream, kids, Lyons Maid, motherhood, retail, social history