The Hoover Toaster
Woman's Weekly / 2nd May 1969
I know he’s just a boy, but look at the SIZE of that toaster…
Hoover Makes Things Better
Woman's Weekly / 9th May 1969
I have to say, this gives an alarming insight into how appalling the washday experience used to be. According to this, automatic washing machines used to not spin dry particularly well, could only fill with either hot or cold water at any particular time, and some customers used to prefer to take their machine to the sink rather than have it drain, for, er, reasons that escape me. We may scoff nowadays, of course, but my mother didn’t have her first automatic washing machine until 8 years after this ad!
Tags: Hoover, household, retail, social history
Housework? Fun?
Woman's Weekly / 20th March 1965
Good old Hoover: there for when the gloss of unending domestic drudgery finally wears off.
Tags: adverts totally made of wrong, blatant sexism, Hoover, household, retail
Hoovermatic
Woman's Realm / 11th March 1967
Well, the message is clear: marriage brings wisdom, and a Hoover washing machine. Lord alone knows what those other slatterns bought!
Tags: blatant sexism, Hoover, household, retail
For the swinging school set…
Woman's Realm / 18th March 1967
I picked this for the marvellous language and colours used in the shoe ad, but I thought I’d leave in the iron ad as evidence that in 40 years, the only real change in iron technology is the steam generator iron. As an aside, I remember a lodger my family had in the early ’80s asking for a steam iron, and my mother having to tell him that we hadn’t got one: we couldn’t afford it! Steam irons are a lot cheaper nowadays…