The Rich One
Woman's Weekly / 2nd May 1969
Coo. An early version of Clover and its ilk, perchance?
Tags: food
The Hoover Toaster
Woman's Weekly / 2nd May 1969
I know he’s just a boy, but look at the SIZE of that toaster…
The Anchor Smile
Woman's Weekly / 2nd May 1969
And in contrast to the previous ad, here’s an evocative picture of Anchor butter, which, oddly enough, is currently celebrating its 125th birthday in the UK at the moment. The official site doesn’t boast of Jersey cream, unlike the ad here, but emphasises its free-range credentials instead.
The Milk Diet?
Woman's Weekly / 9th April 1965
In fact, I don’t envy her figure, mainly because she looks like a smug 13 year old, and that’s not my style. I found it curious that this is called a Milk Diet, because it doesn’t have an awful lot to do with milk at all, apart from it being the one comfort that you’re allowed during this week of misery. The milk is obviously there to replace the fat and calcium that you wouldn’t have otherwise, and although I think it’s likely that you would lose weight on this diet, it’s hardly a sensible long-term eating plan. Quite what they expected you to do after the week was up, I’m not sure: feel smug for a week and then realise you’d put it all back on?
Tags: blatant sexism, diets, dodgy advice, food, health
Feeling hungry?
Woman's Weekly / 6th June 1969
This advert sums up my attitude to cream, which my taste buds thank me for and my heart detests me for.
Tags: cream, Dairy Marketing Board, food, retail
Warm it up!
Woman's Weekly / 30th May 1969
This isn’t a bad tag line for HP Sauce: perhaps they should use that now! Call me ignorant, but I’ve never heard of veal and egg pie…
Tea Bags?
Woman's Weekly / 30th May 1969
Of course, Ceylon was the old name for Sri Lanka, which was still in use at this point. Shame that the Lion of Ceylon didn’t survive as the Lion of Sri Lanka, though, as I like the design!
We Must Have Even More Cheese
Woman's Weekly / 30th May 1969
Who would have thought that the Cheese Bureau could be responsible for such a great campaign? I know Sheila Bernette was the woman, but I’m not sure who the boy is. If he didn’t go into acting afterwards, that’s one hell of a waste.
Tags: cheese, Cheese Bureau, food, Sheila Bernette
Licking the nuts off a large Neapolitan?
Woman's Weekly / 13th June 1969
I’m sorry. Humphrey Lyttelton said it, not me. Anyway, I finally found the Neapolitan Gaiety version of this rather fabulous series of ads.
Tags: food, ice cream, kids, Lyons Maid
You can’t give a baby Carnation!
Woman's Weekly / 20th March 1965
You really can’t, y’know. The NHS say so. The main problem is that it’s cow’s milk, which shouldn’t be given to a baby under 1 year old, due to it not having the correct nutrients and being difficult for a baby to digest. Formula milk IS cow’s milk, but it’s specially treated so it fits a baby’s needs, which I’m pretty sure is more extensive than the milk being in ‘globules’. So this advert was really rather irresponsible! Horray! I found this fascinating article on weaning whilst researching for this post, which details some hair-raising ideas from the not-so-distant past!
Tags: Carnation, dodgy advice, food, health, motherhood