We Must Have Lots More Cheese
Woman's Weekly / 6th June 1969
Another ad in this excellent series!
Tags: cheese, food, motherhood
We Must Have Even More Cheese
Woman's Weekly / 30th May 1969
Who would have thought that the Cheese Bureau could be responsible for such a great campaign? I know Sheila Bernette was the woman, but I’m not sure who the boy is. If he didn’t go into acting afterwards, that’s one hell of a waste.
Tags: cheese, Cheese Bureau, food, Sheila Bernette
Cheeky little bastard!
Woman's Weekly / 4th April 1969
We’ve already got an advert from the Cheese Bureau on here, but I couldn’t resist this one. She doesn’t even look fat! What this ad fails to mention is that cheese has a fat content, so may not be the ideal slimming food at all…
Tags: blatant sexism, cheese, Cheese Bureau, dodgy advice, food, health, kids
New Zealand Cheddar
Woman's Own / 14th July 1967
According to this ad, New Zealand Cheddar is the ‘Master of Tasty Surprises’. My boyfriend makes much the same boast. He doesn’t try to make Cauliflower Cheese and Macaroni Cheese look posh by giving them foreign names, though.
Tags: blatant sexism, cheese, food, retail
We Must Have More Cheese
Woman's Own / 21st March 1969
THIS ADVERTISEMENT IS ISSUED BY THE CHEESE BUREAU TO MAKE YOU THINK. I can only surmise that cheese sales were in crisis in 1969, given the desperate tone of this ad copy.
Tags: blatant sexism, cheese, Cheese Bureau, food, retail, social history