The BSM Reach Out to Women
Woman's Own / 21st March 1969
Oh my. Don’t you just love the sorts of adverts which patronise women horribly, whilst being under the impression they’re doing them a favour? Reading this advert, you wouldn’t have thought that women in the UK have actually been driving since around WW1, although, to be fair, I do remember my mother telling me that ‘women didn’t drive’ when she was growing up. I’m particularly tickled by the idea that, because housewives were coping with more complex domestic gadgets by 1969, they were better equipped to tackle a big scary car. You can’t fault the moral “a washing machine today – the family chauffeur tomorrow!”, either. Oh. Sorry. You can.
Tags: blatant sexism, BSM, marriage, motherhood, motoring, retail