Gypsy Creams

“Amplex” Tag

An internal deodorant?

Woman's Weekly / 19th July 1957

Regular readers may remember this Amplex advert, where I poo-pooed the idea of taking deodorant pills. Dear reader, I was WRONG, SO WRONG. I honestly can’t imagine how an internal deodorant would work, or how it wouldn’t wreak havoc inside the body. Also, check out the wording of an advert that was most likely written by men, for a product most likely developed by men…

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Someone Isn’t Using Amplex

Woman / 5th May 1967

They may have well just said: ‘Nyah nyah! Smelly!’. However, deodorant ads aren’t all that different nowadays, with this example proving the point, with the rather insidious phrase ‘Beauty is freedom’. Try telling that to political prisoners, you bunch of tits.

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