The British Egg Marketing Board strikes again! This kind of cute little chap is sadly absent from advertising nowadays, as is the term 'Aunt 'Et'. I'm trying to figure out which name he's shortening here: Hettie (presumably a shortening itself of Henrietta)? Harriet?

Starch has been accused of causing weight gain for many years, but there's not any conclusive evidence for this. As this NHS article says, it's more likely to be portion sizes that make the difference. The problem with the approach of this ad is the short-termist nature of it, because woman cannot live on Energen alone! My auntie is a perfect case study of someone who periodically dieted by eating virtually nothing but Ryvita (Energen under a different name, really), and then put the weight she lost back on when she came off the diet, because she hadn't changed the eating habits which put the weight on in the first place. As for the husband who magically loves his wife again because she's lost a few pounds? Yeah, same old, same old...

Make up your own jokes. However, I use Nivea myself nowadays to keep my face all soft and that. And for NOTHING ELSE.

Ooh my, I can't imagine little boys' bottoms featuring in print ads nowadays. A shame, because all that does is increase the perception that they ARE sexualised, when most people don't react like that to children. I'm rather taken with this little chap, because he looks like my boyfriend did when he was small. Aww.