Call me cynical, but isn't that model's radiant look less down to PLJ, and more down to the make-up that they've plastered all over her? In terms of messages given to women at this time, this ad really does take the biscuit. Not content with persuading women that wearing a nylon strait-jacket and not telling your husband that you dye your hair is normal behaviour, they're now on at you to look great at 7am. Bastards.

WANT.

I remember smokers' toothpaste being a commonly advertised product when I was a child, but it seems to have been eclipsed by general tooth-whitening products nowadays. This is quite likely down to smoking being in decline in the UK, and, with the series 'Mad Men' reminding us that a hearty cough used to be the normal start to the day for many adults in the Western world, I thought this was a timely ad. However, it seems like we've exported this pleasure to developing countries such as China and India. Well done us.

Groo. Still, they sound nice and flammable from the description, so you can easily 'accidentally' set fire to them. Burning down the rest of the house would almost be worth it.

Cor, advertisers really made you work back in the '60s, didn't they? Doing their work, specifically. Horlicks is still marketed as a bedtime drink, unlike Ovaltine, but audience participation seems to be less encouraged nowadays. Jocelyn seems like a nice girl, but I couldn't care less whether she got her secretarial qualifications, to be honest. Also, check out the sleep chart, where 'science' is showing us what sleep is really like, and the reassurance that Horlicks isn't a drug. Given some of the products on the market back then, I can see what they're getting at...

Well, this is interesting. I don't recall the 12-oz jar being in supermarkets when I grew up, probably because it must have surely caused the sauce to go EVERYWHERE, especially if the consumers had the habit of giving the end a sharp slap, developed by the regular design. It wasn't until my teens that I saw the squeezable bottles of ketchup, which at last gave some control over the contents. Of course, there was an option of decanting the sauce into the iconic tomato-shaped squeezers, but this probably wasn't something which caught on in a domestic setting.