Right...so is she actually learning to fly, or does she just want to sleep with the instructor? I thought the picture looked sufficiently summery, though, so here y'go!

If you came from a working class background, like myself, then you'll probably recognise these. My grandmother had a Moppet painting, along with all matter of tasteless figurines, which I presume she picked up from ads just like these. Lovely.

I'm...not sure where to start with this one. Me and my boyfriend found ourselves writhing around in our seats with discomfort whilst reading the ad, and certainly the language alone is enough to put it in first place in the 'Adverts Totally Made of Wrong' category on Gypsy Creams. Actually, I may provide that as a category when the site's given an overhaul later in the year.

"No more washing and ironing for you". Oh the romance. Why couldn't he have washed his own snot-rags?

I've noticed a fair bit of sexual innuendo in some of these ads, but I bet the copywriters didn't spot the 'flick of a knob' joke. Hur hur. It's easy to forget that an alarm clock used to be a far louder affair than the half-hearted beeping that my clock radio gives out. I did use a traditional alarm clock for a limited period 10 years ago, but soon got fed up with being awoken with a heart-stopping crescendo of clangs. I remember my dad having one of these, though, so perhaps the innuendo worked on my mother...

Hasn't she got her face a bit too close to that grill?

And there was me thinking that Vaseline had only started making other products recently! I rather like this ad, as it's not often women in Sixties ads are displayed in positions of power: even if she IS sewing up his trousers. I suspect there was an alternative shot of her winking to camera...

Apart from the comedy value in the copy here, this is an interesting change of approach from Sanatogen: empathetic rather than condemnatory, as in this ad from 10 years previously. It also gives the lie to the common complaint that children are more trouble than they used to be, because this isn't how the advertising industry would talk about children nowadays. And yes, this is yet another excuse for women to get drunk, dressed up as a medicinal preparation. We've been here before.