According to this ad, New Zealand Cheddar is the 'Master of Tasty Surprises'. My boyfriend makes much the same boast. He doesn't try to make Cauliflower Cheese and Macaroni Cheese look posh by giving them foreign names, though.

I know, but I couldn't resist. Here's another attempt to sell nursing as anything other than a noble vocation, with salaries of £700 being waved in front of young women. Just two years later, an average weekly wage for women of £20 was being quoted in this title, which makes £1040 a year. So the nursing wage isn't necessarily *that* amazing. You might get 6 weeks holiday a year, but a 42 hour working week means that you need it!

"...but she was so catty about my mousey hair, I could have sloshed her." Why didn't you, love? Snotty-looking cow.

I'm trying to work out what the message of this ad is. I'm drawing a blank so far. Are they trying to tell women that buying After Eight mints will turn them into middle-class bores?

Don't you just love emotional blackmail? This instructive ad, which includes the famous Fay Weldon line "Go to work on an egg.", also includes the line "...children who start the day with a proper cooked protein breakfast feel, look and behave so much better than those who don't." This reminded me of the famous line from Brass Eye: "That is scientific fact. There's no real evidence for it, but it is scientific fact."

...and APPLE? *vomits in corner* And bacon and egg? *vomits in the middle of the floor*

Ladies! Lose weight by eating our over-priced bread! To help you put the incredible price of 1/9 into context, Rimmel nail polish was advertised at 1/10 a bottle in the same magazine. Zowzers. I don't know if you lost lbs on this diet, but you certainly lost £s...

No, no, NO. It's "not 'alf", you blithering idiots. I bet Fluff would have pissed himself laughing if he'd ever clapped eyes on this ad...

Whilst we're on the subject of being skinny, this comes from a longer interview with Twiggy's mum, which is alarmingly unguarded by modern standards. I can't imagine a publicist nowadays allowing a model's mother to talk about her daughter's financial affairs, or so much about her personal life! I thought this page was particularly striking, and handy for anyone wanting a bit of make-up inspiration.

Hm. If you really do have this problem, it wouldn't be Super Wate-On that I'd recommend: it would be getting a nicer set of friends.

I am literally stunned by this article. Woe betide that a couple might be able to share their problems, but no, women must provide a well-balanced diet AND be smiling all the time, otherwise Diddums might get a heart murmur. I notice she doesn't mention the drinking and smoking that has given many men of that generation a premature end...

I'm not used to make-up ads looking this interesting. Most companies nowadays just go for dead-eyed celebs looking into the camera, but I rather like this model!

This is interesting, as crisp manufacturers have moved away from trying to sell us the product as a cookery aid. Certainly, I don't see the appeal of them as casserole toppings, or as part of pastry, but if anyone has discovered a new taste sensation this way, let me know!
The more familiar image for modern audiences, of course, is the crisp as something to put in dips, although I think crisps as a base for canapes probably died a quick death. The emphasis for ads in the '60s seems to have been to introduce crisps to new audiences through different ways of eating them, whilst nowadays, because of the firmly entrenched role they have in the British palate, the emphasis has been on crisp manufacturers seeking to minimise their responsibility by making the product 'healthier'. It makes the 60s look like a more innocent time...