Gypsy Creams


Woman's Weekly / 11th July 1969

This ad captures a point in consumer camera equipment where flashcubes (disposable flashes) were beginning to be included with cameras, rather than a flash being seen as a permanently separate element. I remember my parents using flashcubes, but all of my cameras have had electronic flashes included. The references to ‘drop in’ films probably signify the start of film cartridge use for non-instant cameras, something I remember being very common in the 1980s. Digital cameras have solved this problem, of course.

The model for kids makes sense, but the model for women heavily implies that women aren’t interested in taking the best photos they can. This could all be waved away as quaint old sexism, were it not for nonsense such as this from Bic, Lego’s appalling ‘Friends’ range, or this ‘girly laptop’.

Remind me what year we’re in?

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