Gypsy Creams

Slimline

Woman's Weekly / 18th June 1965

And with ‘Waistline’, came ‘Slimline’, of course, causing my mother and aunt always to demand a ‘Slimline Bitter Lemon’ when they went to the bingo, way after the brand gave way to just a ‘diet’ label. Given that they were in their early 20s when this ad was published, they were smack bang in the demographic. It looks like artificial sweeteners took off in the 1960s, and whilst they’re useful to dieters and diabetics, they’re not without controversy. This Wikipedia article provides a good summary.

Tags: ,

4 Comments

Jam Shambles on 25 September 2011 @ 11pm

I’ve always known it as Schweppes Slimline Tonic/Bitter Lemon. Isn’t that what it’s called?


Tanya Jones on 26 September 2011 @ 5pm

Ah, you’re right, the product name is still in use; but only for tonic and bitter lemon. My mistake! I could have sworn that I hadn’t seen it for a while…


UriGagarin on 22 October 2011 @ 6pm

Oh Slimline tonic! an ex of mine used to ask for it and in the pub we used to got the landlady would spend hours going on and on about how aspartane was bad for you. Even past closing and well into 2is the bus still running” time.


Jam Shambles on 29 October 2011 @ 5pm

Aspartame very probably is bad for you, it also tastes like shit. *nods*


Leave a Comment