Call me cynical, but isn't that model's radiant look less down to PLJ, and more down to the make-up that they've plastered all over her? In terms of messages given to women at this time, this ad really does take the biscuit. Not content with persuading women that wearing a nylon strait-jacket and not telling your husband that you dye your hair is normal behaviour, they're now on at you to look great at 7am. Bastards.