7th September 2010 / Comments (8)
The Food-Drink of the Night...
Woman's Weekly: 5th April 1969
Cor, advertisers really made you work back in the '60s, didn't they? Doing their work, specifically. Horlicks is still marketed as a bedtime drink, unlike Ovaltine, but audience participation seems to be less encouraged nowadays. Jocelyn seems like a nice girl, but I couldn't care less whether she got her secretarial qualifications, to be honest. Also, check out the sleep chart, where 'science' is showing us what sleep is really like, and the reassurance that Horlicks isn't a drug. Given some of the products on the market back then, I can see what they're getting at...
Comments
I can't even remember what Horlicks tastes like but I'm sure it's nasty. Couldn't you also get Horlicks tablets at one time? £25 is a big prize for 1969!
THAT'S THE GRAPH! The one used on the adverts of the time. When I saw it flash up on screen the first time I laughed like a drain.
Beelzebub - our cats used to love Horlicks tablets. I've no idea how my mother found this out, but they did.
She's standing on a box for some reason. I'm taller than her and my elbow is only 15cm above the kitchen counter. Or were kitchen counters unfeasibly low in 1969?
I reckon you're right: for some reason, they thought the shot would look better with her standing on a box. She just looks slightly freakish instead.
She looks like a bipolar Tamsin Greig.
I love the way the advertiser hasn't tried to tart up that kitchen at all. From the battery-powered firelighter with the dodgy-looking bent nozzle (I had always assumed that ours had been dropped onto the kitchen tiles, but maybe they were actually designed like that?) to the industrial-strength mechanical whisk with the bakelite handle, I reckon we probably had all of those items in our 60s / 70s kitchen, too.
The gas lighter was designed like that, Tim. We had one. Presumably for those with gas ovens with obscured jets.
I have mine with a slosh of rum.
By Judes
September 07, 2010 @ 10:25 pm / #
delete / edit