I picked this for the marvellous language and colours used in the shoe ad, but I thought I'd leave in the iron ad as evidence that in 40 years, the only real change in iron technology is the steam generator iron. As an aside, I remember a lodger my family had in the early '80s asking for a steam iron, and my mother having to tell him that we hadn't got one: we couldn't afford it! Steam irons are a lot cheaper nowadays...