14th June 2010 / Comments (8)

Westclox

Woman's Realm: 7th October 1967

I've noticed a fair bit of sexual innuendo in some of these ads, but I bet the copywriters didn't spot the 'flick of a knob' joke. Hur hur. It's easy to forget that an alarm clock used to be a far louder affair than the half-hearted beeping that my clock radio gives out. I did use a traditional alarm clock for a limited period 10 years ago, but soon got fed up with being awoken with a heart-stopping crescendo of clangs. I remember my dad having one of these, though, so perhaps the innuendo worked on my mother...

Comments


At the flick of a knob?

I love your site.

By TheLeen
June 14, 2010 @ 12:12 pm / #

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I doubt many men appreciate the joke, though :)

By Tanya Jones
June 14, 2010 @ 12:32 pm / #

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It's not what all men want first thing in the morning, but "a little kindness" from the missus?. That sounds more appealing........maybe that is a little bit of, far subtler, further innuendo.

By Anonymous
June 14, 2010 @ 2:31 pm / #

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Argh! I remember this bloody machine all too well. Used to blast my ears off every morning for school - maybe that's what the earrings are symbolizing... Damned good to see an advert making non-smirking use of the adjective 'sturdy'.

By Haverford West
June 14, 2010 @ 3:21 pm / #

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Your adverts and cuttings often go from amusing to uncomfortable quite quickly. Nice to see an advert that starts uncomfortable and heads for a whole new level of wrong as soon as possible.

My dad also had Westclox alarm clocks. And that really doesn't help matters.

By Jamie
June 14, 2010 @ 6:38 pm / #

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Those odd screwy earrings...

By Estelle
June 14, 2010 @ 9:41 pm / #

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Actually, I meant to mention the earrings. What are they doing there? That's a man's hand, so we're probably meant to assume that the clock's on his side of the bed...

By Tanya Jones
June 14, 2010 @ 11:03 pm / #

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I had one of these when I was a child. I used to have two alarms. A soft beepy one went off first, next to my bed, thus giving me the chance to get up and switch the 'bells of satan' off before it went off on the other side of the room. I can still remember the folly of ignoring the first alarm, the heart stopping terror of lurching out of bed, flinging myself across the room, covers flying, must stop the bells....
It really worked, I can tell you!

By Von Paz
June 30, 2010 @ 11:24 pm / #

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