Gypsy Creams
Shredded Wheat
Woman's Realm / 11th March 1967
This ad attracted me because of the little illustrations around the text, but what struck me about this was the way that Shredded Wheat was marketed then the same way as Shreddies are now, i.e. keeping your loved one full until lunch. It’s especially interesting that the tone is the same as well, because Shreddies are aimed at children, continuing the trend we’ve seen in some ads that husbands were to be looked after just like you would a child. Given that Shredded Wheat is now marketed as a product which is good for your heart, it’s a bit weird to see the serving suggestion ‘lots of milk’n sugar’! Let’s hope the little diddums got off to work all right!
Tags: blatant sexism, food, marriage, retail
TheLeen on 8 May 2010 @ 2pm
“fit as a fiddle”