Woman's Realm / 11th March 1967
Erm…I’m stunned. For foreign or younger readers, the Minipops was a short-lived UK show with children dancing and signing, often dressed to be a bit older than they really were, so they’d look like the acts they were taking off. It was unsurprisingly taken off the air once questions were raised in the media about the ethics of the show. This ad seems to come from the same sort of mindset, and surely wouldn’t make it into print nowadays, even though it’s clearly meant in an innocent way. However, it’s only fair to point out the hysteria over paedophilia sits uncomfortably with some of the clothes and toys marketed at young girls in the UK, so we’re probably more confused over children’s sexuality now than we were back then.
Tags: adverts totally made of wrong, fashion, kids, misplaced morality, retail, social history
TheLeen on 8 May 2010 @ 2pm
That show ran for 8 years in Germany under the name of “Mini Playback Show”. (They weren’t really singing.) Endemol! *shakes fist*