1st March 2010 / Comments (15)

Smiths Crisps

Woman and Home: 1st January 1962

This is interesting, as crisp manufacturers have moved away from trying to sell us the product as a cookery aid. Certainly, I don't see the appeal of them as casserole toppings, or as part of pastry, but if anyone has discovered a new taste sensation this way, let me know!
The more familiar image for modern audiences, of course, is the crisp as something to put in dips, although I think crisps as a base for canapes probably died a quick death. The emphasis for ads in the '60s seems to have been to introduce crisps to new audiences through different ways of eating them, whilst nowadays, because of the firmly entrenched role they have in the British palate, the emphasis has been on crisp manufacturers seeking to minimise their responsibility by making the product 'healthier'. It makes the 60s look like a more innocent time...

Comments


What the hell...?

One of my earliest memories is of being violently sick after eating a crisp sandwich when I was about 3 or 4 years old. My Mum still eats them. I wonder whether that's enough evidence to have her put away?

By Martin Fenton
March 02, 2010 @ 12:15 am / #

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I've eaten some crap in my time, but the appeal of crisp sandwiches are still a mystery to me. For some reason, though, your mum eating them didn't come as a surprise to me. What a woman.

By Tanya Jones
March 02, 2010 @ 7:57 am / #

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Indeed, and if you'll pardon the rape of your bandwidth in this manner, I refer the uninitiated to the great story of my mother's unseemly behaviour in Amsterdam, thus:

http://posieflump.blogspot.com/2008/11/origins-of-insect-dropping-its-po...

By Martin Fenton
March 02, 2010 @ 11:33 am / #

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I used to eat crisps sandwiches when I was little; I was convinced I'd invented them, too.

Crisps are good for breading, although I never do it because I try to avoid both unneeded fat and salt, but it works really well on Schnitzel :p

By TheLeen
March 02, 2010 @ 1:47 pm / #

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I like crisp sandwiches

By Jules
March 02, 2010 @ 2:33 pm / #

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Speaking of 'crisps hot', I was encouraged as a child to put crisps between the bars of my grandparents' gas fire and eat them hot, often red hot. In this way a whole winter evening could be whiled away for no more than the cost of a packet of Walkers, burning my mouth and reading up on world records from the back of the pack.

I should clarify that the crisps were left between the bars for a few moments and then removed and eaten, nobody suggested I should eat them straight from the bars in a daring variant of apple-bobbing. Red hot crisps are very nice. It's the next best thing to eating them straight out of the boiling fat.

By 3lbFlax
March 02, 2010 @ 4:23 pm / #

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I like crisp sandwiches too

By Dave
March 03, 2010 @ 10:28 am / #

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As a child and young adult I loved setting fire to crisps with a lighter. I sometimes threw whole bags onto a friend's coal fire to watch them go up. Since they reduced the fat content, they don't sizzle like they used to.

Apart from Monster Munch. You can still get a steady, blue flame from one of those for a good five or six minutes. Please don't ask me why I do this!

By Martin Fenton
March 03, 2010 @ 10:29 am / #

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What's up with the giant "IT IS" highlighted in "SmITh's CrISps"?

By Anonymous
March 03, 2010 @ 12:58 pm / #

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Curious as to how they work out in a lemon meringue pie...?

By Estelle
March 03, 2010 @ 10:16 pm / #

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Try crisps in the pie, Estelle, and let me know! Maybe IT IS was some sort of marketing wheeze. And as for heating/burning crisps, I would have been told off for doing that when I was young!

By Tanya Jones
March 04, 2010 @ 2:17 pm / #

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You don't think I had PERMISSION to start small fires as a child, do you?

By Martin Fenton
March 05, 2010 @ 11:34 am / #

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I'm loving the old-fashioned "knobbly" '60s pint glass in the "crisps in the pub" photo at the top. Apparently, they stopped using them because people kept hitting each other with them and instead moved onto the taller pint glasses with thinner glass we're more used to now. Since Britain's less-than-gentlemanly booze-users have taken to hitting each other with those as well some pubs are supposedly considering sticking to those horrible plastic things you get at festivals. T'is a shame.

By Zagrebo
March 12, 2010 @ 8:02 pm / #

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Ahem. Makes you proud, doesn't it? I think pubs ought to use toddler mugs, frankly.

By Tanya Jones
March 13, 2010 @ 7:47 am / #

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I remember in the 80's using a recipe that suggested using crushed crisps as a topping with melted cheese on the top of a chicken and mushroom bake...it was delicious...It's brought back enough memories for me to make it again!

By Carolina
July 01, 2010 @ 2:49 pm / #

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