Woman's Own / 14th July 1967
Don’t you just love emotional blackmail? This instructive ad, which includes the famous Fay Weldon line “Go to work on an egg.”, also includes the line “…children who start the day with a proper cooked protein breakfast feel, look and behave so much better than those who don’t.” This reminded me of the famous line from Brass Eye: “That is scientific fact. There’s no real evidence for it, but it is scientific fact.”
Although some studies have certainly found that breakfast is beneficial for overall health, there’s no suggestion that a cooked protein breakfast is necessary. If you’re interested in what you should eat for breakfast, take a look at the British Dietetic Association’s advice.
Tags: blatant sexism, emotional blackmail, food, kids, motherhood
Dave on 4 April 2010 @ 11pm
And I thought Happiness Is Eggshaped was just a Seahorses track: http://www.youtube.com/watch?v=JnLyqBtU_F8
David L on 22 March 2010 @ 10am
Nice that their logo looks like a smiley face on the egg, though.