27th February 2010 / Comments (12)

Atora

Woman and Home: 1st January 1962

Great ad: shame that it's for suet. If you don't know what suet is, here's the Wikipedia entry. Blegh. Also, I have NEVER heard of 'hard sauce', and was fascinated by the 'Robin Hood Roll' being called 'Quorn Roll' when Quorn is now a well-known meat substitute.

Comments


Mmm, suet. Dumplings!

By Estelle
February 27, 2010 @ 7:36 pm / #

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Wish I'd never actually looked up what it WAS, though. I have clear memories of seeing Atora in my nan's store cupboard.

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By Tanya Jones
February 27, 2010 @ 11:45 pm / #

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It's in mine too!

By Estelle
February 28, 2010 @ 10:19 pm / #

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I recommend Atora Light. (I think the term "Light" is relative here.) It's vegetable suet, suitable for vegetarians. None of that cow's adrenal gland unpleasantness. Makes excellent dumplings and puddings.

By Martin Fenton
March 01, 2010 @ 12:14 am / #

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Thank you, Martin. It sounds a lot less unpleasant. I suppose it's my fault for looking at the Wikipedia page...

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By Tanya Jones
March 01, 2010 @ 7:22 am / #

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Oh yes, the Light version is very good.

By Estelle
March 01, 2010 @ 12:29 pm / #

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Janine points out that "hard sauce" is actually Brandy Butter. Being made of marge, though, it's more akin to Eddie Hitler's Vodka Margarine.

By Martin Fenton
March 01, 2010 @ 8:29 pm / #

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Crikey. Say thanks to her for me!

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By Tanya Jones
March 01, 2010 @ 9:19 pm / #

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I use the veggie suet to make dumplings, I <3 it!

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By Jam Shambles
March 07, 2010 @ 7:24 pm / #

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I believe "Quorn" is being used here in the sense of the area in Leicestershire near Melton Mowbray that gave its name to the Quorn Hunt (which is foxhounds, not a search for vegetatian meat substitute). See here

By Terry Collmann
March 13, 2010 @ 11:05 am / #

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Here on the other side of the pond, in the USA, our family has made a pudding from an old family recipe almost identical to the "Six Gun Special" every Christmas. And we've always referred to the sauce that goes over it as "hard sauce" as well!

By Tom
March 14, 2010 @ 1:11 am / #

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Thanks to you both, Terry and Tom!

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By Tanya Jones
March 14, 2010 @ 11:23 pm / #

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