Woman's Weekly / 26th July 1957
Ah, so many questions, all of which can probably be covered by “Who? What?” and “Why?”. Yes, milk of magnesia can neutralise stomach acid, but I can only surmise that putting it in a toothpaste was a ill-thought out idea, as I’ve never heard of it being able to prevent tooth cavities. Seeing as the Wikipedia article also mentions magnesium hydroxide’s propensity to cause diarrhoea, I can only imagine that the product was quickly taken off the market due to customer, ahem, feedback…
Tags: adverts totally made of wrong, dodgy advice, health, retail
Tanya Jones on 29 January 2010 @ 3pm
Right. That’s the last time I rely on teh internets for my spelling…
Martin Fenton on 29 January 2010 @ 3pm
God bless you, you’re wonderful. Rule Britannia! Toodle-pip.
mel on 18 February 2010 @ 11am
This toothpaste was still on sale in the 1980,s in England. My Parents used to buy it and none of us had any fillings or decay. Dont know what happened to it but I always remembered Sterling Health written on the box
Martin Fenton on 27 January 2010 @ 11pm
A jingoistic pedant asks you to change the spelling of the D word to “diarrhoea” – ie English as opposed to American. Thanks, Tanya.