9th January 2010 / Comments (3)

Woman's Weekly: 27th July 1957
There's an interesting claim here about Kit-e-Kat being so easy and clean to serve. Was this the first appearance of commercial pet food in the UK?
Ooh, ta for that!
I love this advert. CUTE.
Canned horse meat for pets was introduced in America after the First World War. It was a means of disposing of horses killed during battle. I don't know whether canned pet food was available in the UK before the Second World War, but if so its manufacture was almost certainly curtailed during meat rationing. The above ad must therefore have been published only a relatively short time after its (re-)introduction.
By Martin Fenton
January 09, 2010 @ 3:56 pm / #
delete / edit