Gypsy Creams

The Evening Ice Cream

13th December 2009 @ 5pm / 4 Comments

Woman's Own / 21st March 1969

I recall a documentary about the 1980s claiming that it was the era of ‘adult’ ice cream in the UK, what with Haagen Dazs bursting onto the scene with their racy adverts, but, as ever, this was to oversimplify the trend. The development of ‘complete sweets’ clearly inspired ice-cream manufacturers to ape more complex desserts, and so tap into the more demanding adult market. The organic movement of the ’70s may well have inspired the likes of Ben and Jerry’s, but it’s interesting that there’s still a large market for the descendants of the products featured here, for those of us with smaller budgets. After all, the mighty Viennetta‘s still in UK supermarkets…

Tags: ice cream, Lyons Maid, retail, social history

4 Comments