Woman's Weekly / 2nd August 1957
Crikey, this is the advertising equivalent of shouting “GET ON WITH YOUR BLOODY WORK AND STOP MOANING!” in some poor woman’s face. Note that no-one’s casting doubt on whether the husband’s the same man she married, probably because, well, yes, he IS: because when he got married, all he did was swap his mum for his wife, with regular sex as an added extra. And if his wife wasn’t happy with that? Well, it must be HER fault…
Tags: adverts totally made of wrong, blatant sexism, dodgy advice, emotional blackmail, marriage, retail, Sanatogen
Tanya Jones on 28 April 2010 @ 11am
I think the article itself is a bit rotten, as well as contradictory (depression can’t be the curse of YOUR generation AND others as well, Allison), but she does make the connection that ‘nerves’ used to be the euphemism for depression, which I’ve always suspected: http://www.dailymail.co.uk/femail/article-1269376/Depressions-curse-generation-Im-struggling-grasp.html#ixzz0mNs3wdVG
ned on 27 June 2010 @ 8am
erm, so if this is actually terribly serious depression, then surely they are equally irrisponsible for just getting her pissed?
Tanya Jones on 27 June 2010 @ 9am
Hey, depression didn’t exist back then: people just thought your ‘nerves were playing up’…
TheLeen on 12 December 2009 @ 5pm
> because when he got married, all he did was swap his mum for his wife, with regular sex as an added extra.
Wicked, where do I get a 60s wife?