13th November 2009 / Comments (7)
Sexism with Lucozade...
Woman's Weekly: 27th July 1957
Yes, no wonder John grumbled, when he was used to women looking after him all day from birth. Why would he understand how tiring housework actually was pre-white goods, when he never had to do it? Luckily, Lucozade is marketed as a sports energy drink nowadays: for BOTH sexes.
Comments
Perhaps if she hadn't "been at it all day"
Now, I wasn't going to mention her being at it all day, but seeing as you said it first...
You'd think grumbly 1950s man John would have noticed his wife brazenly telling him she's been having sex all day whilst he's been at work (at the bank, I suspect). You'd also think our heroine and her friend would have noticed that Clement Atlee is serving behind the counter of the shop they're in.
John redeems himself a little at the end, though, he lifts the lid on the dinner himself! I think that was probably quite progressive as far as 1950s men went. In fact this advert possibly caused a storm of angry letters to the Daily Mail for that very reason.
She doesn't even get a name! There's John and "this housewife".
Crikey. I hope her bashful simper at the end is a cunning cover-up for the fact that she's slipped cyanide into his glucose-based beverage...
Ta for the link on your blog, Red! And yes, Estelle, she doesn't get a name, does she? I hadn't noticed! Maybe the cartoonist was an Attlee fan, Zag :)
"no wonder John grumbled" is my new favourite phrase.
By Sefster
November 13, 2009 @ 1:34 pm / #
delete / edit