Gypsy Creams

A Guinness a day keeps the doctor away…

Woman's Own / 29th September 1967

Ah, Guinness used to love making health claims for its product over here, but were stopped a few years ago. Odd how many ads in my magazine collection are for various ‘nerve’ tonics and other antidotes to ‘feeling down/overwhelmed’, etc. It certainly brings context to the Rolling Stones’ hit ‘Mother’s Little Helper‘. Lovely ad design, though!

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9 Comments

Estelle on 14 November 2009 @ 11pm

I like the way it doesn’t tell you anything at all about what it’s supposed to do.


Tanya Jones on 15 November 2009 @ 10am

Someone on Twitter commented that she sounds pissed in the copy. I think he has a point, as the phrase ‘the laugh’s on the other foot now’ sounds like the sort of mixup a drunk person would make! Yes, the health benefits are very carefully glossed over, although a work colleague told me that his great-gran was given stout on the NHS in the 1950s, so it seems there at least used to be some sort of medical theory behind it. Anyway, it’s amusing how products nowadays have to cite studies that they carried out in adverts, which go some way to exposing how flimsy their assertions are. ‘Temporary lifting effect’, anyone?


TheLeen on 17 November 2009 @ 8am

Was there no problem with alcoholism back then? I mean, all this “booze will make your day better” stuff is amusing, but surely they must’ve known better even in the sixties…


Tanya Jones on 18 November 2009 @ 1pm

I don’t think the focus was on preventing lifestyle health issues back then, because the research hadn’t gone into it. After all, it hadn’t been that long since it was mooted that smoking was a major cause of lung cancer, and it took years for smoking to be treated as the health evil that it is now. Alcoholism has been a problem for many, many years, but the trouble with it is that there are levels at which it’s fine to drink it, so the message is harder to get across than with smoking. If people were still smoking away happily back then, they certainly weren’t going to stop drinking, although it’s worth noting that drink-driving campaigning began around this time, with the introduction of the breathlyser.


Dave on 19 November 2009 @ 9am

At the risk of being the type of person who spreads stories without understanding the issues involved:
http://www.timesonline.co.uk/tol/life_and_style/health/article6922192.ece

So it’s alright for Bill.


Tanya Jones on 20 November 2009 @ 1pm

Yes, sounds highly dodgy to me!


Tanya Jones on 15 January 2010 @ 1pm

A friend of mine found this ad in a BMI guide to doctors from the early ’60s: http://3.bp.blogspot.com/_a4SLAoi-Tjo/R11PPxKcR2I/AAAAAAAAAAk/_ajKT1decnw/s1600-h/guinness.jpg. ‘This says something for Guinness’: yes, it says that they had a VERY good marketing department…


emma on 28 June 2010 @ 9pm

They used to give new mothers a crate of Guiness when they were leaving hospital(I’m not making it up!!!)


Tanya Jones on 29 June 2010 @ 12pm

You’re certainly not! It was thought to be a good source of iron: http://news.bbc.co.uk/2/hi/3266819.stm. However, there’s now better ways of getting iron that doesn’t send mother and baby into a stupor.


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