Gypsy Creams
Mother’s Day Off!
Woman's Weekly / 9th March 1957
Well, it’s interesting that advertisers are STILL using the ‘man useless at housework/cooking’ line, but what really makes this interesting is the ‘Fuel Emergency Notice’ and the claim that the gas industry made the best use of the nation’s coal (issued, naturally, by the Gas Council). Of course, this all makes sense when you consider that coal was rationed from the outbreak of WW2 and that the ration wasn’t actually lifted until a year after this advert, in 1958…
Tags: blatant sexism, coal, cooking, Gas, Gas Council, household, retail, social history
TheLeen on 30 October 2009 @ 10am
> Well, it’s interesting that advertisers are STILL using the ‘man useless at housework/cooking’ line
This.
It’s also still in books. I read one recently and it pissed me off to no end.